The success of your hotel’s pay-per-click (PPC) advertising strategy depends on its ability to reach out to the most competent users using hotel USPs (offers, price, promotion and exclusive experience) that helps your hotel stand out from the competition.
PPC marketing campaigns targeted with accuracy and careful strategic approach includes a thorough research, careful keyword selection and in-depth analysis of results that contribute to an industry leading ROI for the hotel.
Generate Qualified Traffic
PPC Advertisements
Retargeting Ads
Google Shopping Ad Management
PPC Landing Page Creation
Campaign Report management
Effective SEO (Search Engine Optimization) is important for online visibility and plays an integral part in search engine marketing strategy.
SEO is an integral tool for your Business to be found by the right customer. A Search Engine Optimization strategy that includes incorporating Search Engine Optimization of website will have improved organic search rankings by driving direct relevant traffic to the website without spending any money on clicks.
One can put in hard work and effort in search engine marketing for hotels as a cost effective approach for the business in the long run.
Keyword Optimization
Technical SEO Audit
Content Optimization
On Page Optimization
Competitor Analysis
Reporting
A Hotel's social media marketing techniques are majorly used to develop an engaging relationship with a hotel’s prospective and existing clients.
Social media facilitates engagement through compelling communication that helps in reaching out to multiple users. It gives a prospective guest a peek into your property’s experience, building a word of mouth business. It fosters creating audience that will drive direct bookings and ultimately revenue.
Brand Management
Social Monitoring
Social Paid Advertising
Social PR
Reporting & Analysis
A Hotel’s content marketing strategy requires creation of unique content to attract and engage customers. Hotel websites (currently 55%) that use visual content (Images, HD videos) giving a prospect an insight into the property, experience higher traffic and conversion rate in comparison to others.
People spend time on social media and review websites to share their travelling experiences with friends and family. Further, 53% of millennial use UGC to aid with hotel booking choice, ensuring that consumers trust user-generated content more.
Content Strategy
Content Creation
Promotion & Distribution
Measurement
Hotel’s Email marketing creates loyal guests, which can lead to repeat business and referrals. The activity is cost effective and simple which makes it an adaptable and personalized approach.
At TCC Digitech, we help a property create interesting and communicative emails as an extension of the brand to build relationships with the guests that drives revenue. We help a hotel adapt to different approaches to email marketing that creates maximum impact and encourages call-to-action.
We create and manage a hotel guest’s email database for easy identification and widespread reach to relevant customers. We track performance of email campaign for easy reporting and evaluation.
Email Collection
Email Creation
Email list Management
Google Analytics Integration
Email Reporting
We deliver growth through results: We ensure excellent growth in our client’s business within first 12 months of taking over an account. We strive to keep our clients atop in terms of revenue and reputation.
Experience and Innovation: Our digital marketing know-how makes us formulate strategies that are a perfect fit as per our client’s and market industry’s requirements. We apply best practices using latest of techniques to keep you ahead of your competition.
Structuring Sensible Strategies: We provide our clients more than a mere action plan. To avoid the hassle of exaggeration and vague commitments, we focus on boosting what works the best for us and identify the areas we can fix and improve upon.
Experienced Certified Professionals: We are a team of dynamic professionals who input their skills in making result prone decisions for our clients. All the members are well trained and flexible as per our individual client’s need. Our team of certified professionals strives to perform to the best of industry standards to keep our client ahead of their competition and be well acquainted with new industry practices.
Our Google and Facebook certified experts have been associated with hospitality industry for over a span of 5 years and are well versed with all the tricks of the trade in hotel industry.